Marketing - Facts, Figures, Brand Guidelines & Research


2007 -TV

  • 62.8 million global TV viewers (1st in WRC)
  • 816 million global TV viewers watched WRC in 2007
  • Broadcast in more than 180 countries

    Spectators

    • 254,000 spectators
    • €48 million economic benefit

      Marshals & Volunteers

      • 3000 marshals
      • 84,000 hours
      • €726,000 value to the economy


      2009

      • Jan 29th – Feb 1st
      • 1st round of WRC 2009 (Replacing Monte Carlo Rally)
      • Sponsored by Fáilte Ireland and the Department of Culture, Arts and Leisure (DCAL)
      • Licenced by Motorsport Ireland and organised with the assistance of the ANICC and Motorsport Ireland affiliated clubs

      Marketing Awards

      • 2008: PRII Excellence in Public Relations Award winners (Media Relations)
      • 2006: HSMAI Best Festival or Sporting Event Marketing Award winners
      • 2005: PRII Excellence in Public Relations Award runners-up (Consumer PR)

      2009 Brand Guidelines


      Research


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        Rally Ireland 2009 attracts 270,000 spectators

        'The fans here have been brilliant' : Matthew Wilson

        Discover Ireland Discover Ireland NorthWest
        1. 1. S. LOEB (F) 30 Pts
        2. 2. M. HIRVONEN (FIN) 22 Pts
        3. 3. D. SORDO (E) 17 Pts
        4. 4. H. SOLBERG (N) 10 Pts
        5. 5. P. SOLBERG 9 Pts
        6. 6. M. WILSON 8 Pts

        For more info visit
        WWW.WRC.COM

        1. 1. Citroen Total WRT 48 Pts
        2. 2. BP-Ford Abu Dhabi WRT 32 Pts
        3. 3. Stobart VK M-Sport Ford RT 22 Pts
        4. 4. Citreon Junior Rally Team 11 Pts
        5. 5. Munchi's Ford World Rally Team 3 Pts
        6. 6. TBC 0 Pts

        For more info visit
        WWW.WRC.COM